WEDNESDAY 2 JULY 2025: Wizz Air, EMEA’s most environmentally sustainable airline*, today launches “Let’s WIZZ”, the airline’s new brand tagline.
The launch marks a bold evolution for the Wizz Air brand as it moves away from the traditional tropes associated with budget airlines to capture the spirit of accessible, joyful and modern travel.
The move reflects the airline’s continued ambition to redefine the flying experience through exceptional price, quality and customer experience.
Since its first flight in 2004, Wizz Air has revolutionised air travel, turning flying from a luxury experience into a real, everyday opportunity. “Let’s WIZZ” builds on this journey with a renewed promise to provide enjoyable and affordable flying options, whether it’s a family holiday, a last-minute escape or a solo-adventure.
More than just a tagline, “Let’s WIZZ” is rooted in Wizz Air’s Customer First Compass**, a £12 billion initiative which puts the customer at the heart of the airline’s operations. It will be further embedded in the airline’s operations through a refreshed set of values and behaviours for employees.
“Let’s WIZZ” will launch with a multi-channel campaign, including airport activations, digital and out-of-home advertisements and exclusive promotions for Wizz Air customers across the airline’s extensive network of over 800 routes.
Silvia Mosquera, Commercial Officer at Wizz Air said: “Wizz Air has transformed what flying means for millions of people by making it more accessible. Flying is about more than just getting from A to B, it is a personal experience. “Let’s WIZZ” captures the feelings behind flying - the spontaneity, freedom and adventure. It represents a bold evolution of the Wizz Air brand, marking the next step on our journey to raise the bar and deliver more for customers. Stay tuned for more excitement and Let’s WIZZ!”
The Let’s WIZZ manifesto video can be found here: https://youtu.be/mu3_W1_xSeY
Notes for editors:
*According to the CAPA – Centre for Aviation Awards for Excellence 2022-2024, which benchmarks global airlines emissions intensity data and positions Wizz Air as the airline with the lowest co2 per RPK compared to other global and European airlines.
**Anchored in four key pillars - Product, Price, Service and Communication - the Customer First Compass outlines Wizz Air’s future direction and renewed commitment to its customers, from investing in state-of-the-art technology, improving reliability, and delivering enhanced customer support. The transformation marks a step change in how the airline services its customers. The airline will be investing €14 billion over the next three years to enhance every customer touchpoint to ensure that punctuality, affordability, innovation and service shape every journey.
